I have no idea. Let's just get that out of the way first. I'm not even "playing" yet, if you consider NC to be some kind of game, and if contact from NC operatives constitutes official engagement. I'm just poking around right now.
I did send letters of interest to both NC and Archavida, yesterday and today respectively, so we'll see if anything comes of that. I'm not in Australia or the UK (the Archavida contact email was a yahoo.uk account), and I'm not sure if I believe the assertion in this email that NC has "thousands of employees operating in
countries such as Australia, New Zealand, The United States Of America,
Nigeria, Nairobi, Japan, Netherlands, Germany and Britain." But I guess we'll see.
On to matters of larger scope. You'll notice that email was posted at unfiction, an ARG forum. The posters over there are (mostly) treating NC as an ARG that's either in pre-launch or is just getting started. There's some speculation it may even be tied in to the much-anticipated Project Syzygy/Perplex City.
I'm not so sure NC is an ARG, at least in the traditional sense, and I definitely don't think it's tied to PC. NC and its antecedents have been going on for too long, and the whole project has a different feel to it than NC. Specifically, PC has already introduced fantastical elements such as an alternate dimension and a magical cube, and before the game launched the PMs were quite open about the fact that a game was afoot. NC, on the other hand, is so "in-game" that nobody seems able to crack this nut. Are long-time player-operatives like Graham and Tript complicit in some way? Ie, in ARG terms, have they been brought (at least partially) behind the curtain?
And this is what I'm walking toward: NC may be a game, and it may be art, but I don't think either of those things are its goal or its exclusive definition. I think a bunch of people started something, and with some amount of design (or not) they're following it to a conclusion. Whatever that might be. I don't think it's a planned conclusion; I don't think there's a goal or a giant, purposeful puzzle to solve. I think Neurocam is a social experiment.
I also, unfortunately, think it's something that was started in Melbourne by a group of Melbourne artists who don't necessarily have the resources to make this experiment more "immersive" beyond the borders of their own city. Which is too bad. It would be interesting to participate. And I mean really participate.